A demand letter is part legal argument, part pressure tactic, and part theater.
Some are serious. Some are thin. Some are written to scare you into making a bad decision fast. The fact that a letter sounds confident does not mean it is right. It does mean you need to slow down and assess it properly.
The first question is what the sender is actually claiming. Copyright. Defamation. Privacy. Trademark. Interference. Contract. Something else. The second question is what they are asking for and whether they have real leverage to get it.
Then comes the practical part: whether to respond, how to respond, how much to say, and whether silence helps or hurts.
A sloppy response can hand the other side a cleaner exhibit than they had before. So can an emotional one.
If you got a demand letter, upload it through intake with any related emails, contracts, screenshots, or draft responses.